About us
PriceSense AI is led by Daniel Morales, who spent years building AI for large European companies. The product started because hotel teams were still pricing in spreadsheets — with occupancy and reviews sitting in other tools.
PriceSense AI helps you price the next 30 nights: a calendar of recommended rates shaped by competitor prices, how full Booking looks, and what guests say across major review sites — so you can explain every night, not just report on the market.
Vision
We want to be the AI partner hotel teams in Europe actually trust — turning occupancy, guest reputation, and competitor rates into a calendar of prices you can stand behind.
Mission
Help hotels of every size price with more confidence: a Pricing Horizon fed by competitor tracking, OTA occupancy, and guest reviews, plus AI chat so teams can ask about their data and make decisions they can explain.
Founder
Daniel Morales leads PriceSense AI — building tools that help hotels price with more confidence and treat guests better.
Daniel Morales
CEO & Founder